Can They Win, One Tweet at a Time?
When Obama went off script to joke that Republicans would soon demand a border moat filled with alligators, a blur of Twitter messages showed people sending the quote to friends and followers, signaling a messaging victory of sorts. “It’s kind of the next evolution,” Plouffe explains. “Remember back in 2008, you’d have the presidential debate, and then most of the networks would have some sort of dial going up and down. That seems very Jurassic Park–like compared to this.”
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